Using Google’s new reports to improve both SEO and conversion Google has been releasing tools for to help you with your website loading speed for some time now but what is classed as a fast website and does it really …..
Facebook features heavily – but Twitter a surprise? Value/Importance: [rating=3] Recommended tool: Add This Services Important if you value sharing in different global markets We thought it would be useful to share this free tool available from Add This, the …..
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FREE ACCESSThree examples where absolute email marketing truth is…relative As the original “killer app”, email marketing has accumulated a lot of truths and best practices through its long history. Some of those survive because they remain relevant, but some persist simply …..
and approaches to tackle them Hi! I manage the LinkedIn Web Managers group of which Dave Chaffey is also a member. When Dave saw the recent thread we had running about the current challenges for web and digital marketing managers, …..
Practical customer engagement examples #2 Last time I talked about the use of QR codes for engagement. My customer engagement example this time shows how to use gamification to make an app (or website) more involving and shareable. Dropbox is one of …..
Part Two of a 12 part guide to Website optimisation In Part 1, we explored how to use web analytics to benchmark performance and drive insight through data which is a theme throughout this series of in-depth articles. We continue this …..
ToBeSocial tools enable you to benchmark your campaigns against competitors Value/Importance: [rating=4] Recommended link: ToBeTracker Our commentary on ToBeTracker We like this simple, free tool which enables you to visualise the growth history of fans of Facebook pages. This example …..
Using the Geckoboard Business Dashboard for marketing Value rating: [rating=4] Recommended link: http://www.geckoboard.com/ Update – see Geckofuel Since we published the post we have had some feedback that Geckoboard looks useful, but doesn’t support social follower counts. Well it does, …..
How changing one word can help you win more sales The other day I was speaking at a workshop organized by Royal Mail. After my talk, the chairperson asked ‘What is the one thing that you will do differently when …..
