By Dave Chaffey 23 Sep 2011 The new Facebook features – what we think it means What do you think? Is it significant for marketers? As you know, Facebook isn’t just a website, it’s a environment its 400 million active users use everyday. Thanks to the widgets developed through its API, its influence extends much wider …..
By Danyl Bosomworth 22 Sep 2011 21 ideas to turn social media traffic into business leads 21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. …..
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By Dave Chaffey 21 Sep 2011 When is the best time of day to send an email? Examples of testing the best time of day for email broacast Last week we looked at the ideas on the best day of the week to send an email for different audiences. This week I review a related issue, asking: …..
By Dave Chaffey 20 Sep 2011 Which are your best times for conversion? A practical tool to determining which days and times work best Value/Importance: [rating=4] Recommended link: Optimisation Beacon Our commentary I loved this simple, yet powerful way of seeing which times are the peak for conversion. This post from Robert Kingston …..
By 20 Sep 2011 7 options for mobile marketing An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..
By Expert commentator 20 Sep 2011 Integrated digital marketing is here to stay Are we entering a ‘post-digital world’? I’m hearing more and more people saying we’re heading into a post digital world. Although these ‘buzz-words’ tend to grab the headlines but I don’t think digital is over yet. In business, language is …..
By Chris Soames 19 Sep 2011 2 Recent Google Updates You Should Know About 1. New pagination tags Value/Importance: [rating=3] Recommended link: Source Our commentary A recent release from Google, these new tags are aimed at aiding the Google bot when crawling sites such as media sites (or other content rich sites) & large ecommerce …..
By Dave Chaffey 16 Sep 2011 Using blogger networks to amplify a marketing campaign Showing the power of blogger outreach I thought this was a nice example of how a relatively small number of bloggers can get a campaign message across to a wider audience. In 2010 Renault launched a new range of zero …..
By Danyl Bosomworth 16 Sep 2011 What is a ‘social media newsroom’? and do you need one? I’ll be honest, I read ‘social media newsroom’ and I’m instantly confused. I’ve thought about it for a while now, since the term started being bandied about, and I still don’t get it. I think …..