and six mistakes to avoid disastrous mobile emails A couple of days ago we summarised the latest Comscore research showing the popularity of email on mobile devices. Given the rise and rise of mobile email, it’s important to ask your …..
New options for understanding Performance by Ad Position Value/Importance: [rating=3] Source: Inside Google AdWords & RKG Blog Our commentary For years now you have been able to use Google Analytics to garner insights on what position your ads were in …..
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FREE ACCESSIf we agree that engaging with brands in social media is a good thing, then how can we do it better? With participation in social media being a key area to in building brand reputation, Weber Shandwick offer their nine tips to …..
Mobile email marketing popularity statistics New in-depth mobile device usage statistics – October 2011 Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data …..
UK DMA’s survey reveals key insights for email marketers One of the challenges for email marketers is to stop thinking like email marketers. A lot of assumptions about best practices are based on our collective view of just what’s going …..
Major changes to how products are sold defined in 10 new consumer rights Value/Importance: [rating=5] For transactional sites – retail, travel, etc Recommended link: EU Official summary A summary of the new directive We’re alerting you to this EU press …..
It seems infographics are popular, but they have a flaw – they’re instantly out-of-date. Well not any more. Thanks to HTML5, if your data sources are updated, the infographic can stay up-to-date too! This is a great initiative by Online …..
Using Tweetreach to find out your main influencers in Twitter I’m writing this post to share a neat, free tool which as it says in its strapline answers the question How far did your tweet travel? I’m prompted to write …..
Facebook releases new marketing advice for businesses Value: [rating=4] Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s …..
