7 ways to optimise for strong product pages This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my Smart Insights On-Page optimisation Guide if you’re not familiar …..
Comscore data highlights consumer mobile behaviour More than 72 million Americans accessed social networking sites or blogs via their mobile devices in August, 37% up year-on-year from the same time last year, according to data via comScore. Here are 5 …..
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FREE ACCESSA reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
Over the last few months we’ve seen the new Google Analytics platform (v5) build momentum with a string of new feature releases, and last week it was the turn of real-time reporting to be included as the latest addition to …..
Using the 4Ps of the marketing mix to give context to decision makers Most web analytics departments in large companies are now using data to report on their online marketing performance. Navigational patterns, conversion funnels, and marketing channels have come …..
How to apply the marketing mix to develop online marketing strategies We often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today …..
A test of unicode symbols in subject lines and compatibility with email clients…
Review your persuasion approaches to increase conversion Websites that are effective in conversion often share common approaches to persuasion. I’m often on the look out for simple, practical persuasive ideas so I can include them in workshop or conference talks. …..
An interview with Katy Andić, European Web Marketing Manager at Misco Our articles by Emma Durant on the challenges of managing international marketing online have been popular, so when I recently connected with Katy Andić of Misco on LinkedIn, I thought …..
