How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..
The magic of creative briefs Back in the days when I was a young, ambitious advertising executive, I once spent a whole week learning how to write a creative brief. Yes really – a complete full-on Monday-Friday in a hotel, …..
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FREE ACCESSFacebook is the fundamental ingredient, says Facebook I read this interesting article earlier this week on Ad Age, Sheryl Sandberg (Facebook’s Chief Operating Officer) speaking at the Association of National Advertisers in Phoenix last week. Sandberg had a few key …..
Use content and data to connect with customers With companies like Silverpop, Genius and Office Autopilot, it’s become much easier to develop a serious semi-automated approach to email marketing – and one that can dove-tail with a much wider content …..
We’ve posted before about the importance of persona’s and understanding the consumer properly, your consumer, well enough over getting lost in tactics and techniques first. This info-graphic again re-enforces how it’s this – not “social media”, “content marketing” or “SEO” …..
I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media …..
A six stage approach to keyword research for SEO In Part Two of this 12 part guide to website optimisation, I explored competitor analysis for SEO. I continue our SEO theme in this guide where I will look at approaches …..
Dispelling the consumer myth of what is involved in creating an account Overview In one of my earlier posts I explored the different approaches to handling new customer checkout on e-commerce sites. The approach of forcing new customers to either …..
Six examples of how to use Facebook company pages for B2B marketing In my previous post on B2B Facebook page marketing, I outlined the emerging and evolving case for adding Facebook to your B2B marketing arsenal and offered some advice …..
