Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..
Design and campaign ideas for the holiday season Any self-respecting article on holiday email marketing needs an obligatory comment about the number of shopping days left. Or some reference to sleighs and deliverability. Done. It’s tough thinking of new things …..
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FREE ACCESSA case study showing how the power of digital media can help small charities engage a passionate following Many not-for-profit organisations have developed a compelling, inspirational web presence for their cause that has helped create a passionate social media-led community …..
It’s not simply a case of black hat or white hat Ethics in SEO is, as in other cases, divided into two categories: the right way and the wrong way to do things. In SEO this shades from good (White …..
My tips from practical experience What is marketing automation (originally called email marketing automation)? It’s software platforms essentially, they enable marketing (and sales) departments to increase lead conversion by letting marketing teams leverage captured data to automate the execution of …..
Shocking! New report shows surprisingly few companies using CRO techniques Increasing conversion rate is a common goal for all site owners whether they’re running transactional sites or not. That’s why we review the tools available for CRO and have regular …..
How BBC Worldwide grew traffic to the Good Food website 60% + in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..
Email marketing is at the core of many businesses and drives substantial amounts of revenue. Any contemplated move to a new ESP needs to be planned and executed with the mission critical nature of the system taken into account, as any false moves will directly impact revenue.
In this article I’m focussing on the external interdependent elements that are impacted by a change in ESP…
Google Launches Google+ Pages – what’s your reaction? Value/Importance: [rating=4] Recommended link: Official Google Blog Our commentary In a move that will not surprise most, Google has officially launched “Google+ Pages”, allowing businesses to create a presence within the new …..
