A B2B case study (with learnings for B2C too) Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page …..
Facebook accounts for 52% of sharing on the web New AddThis report for social sharing during 2011 AddThis, the social share bar tool used by more than 11m websites and 1.2Bn users, with their owners Clearspring, have followed the popularity …..
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FREE ACCESSImproving the accuracy of web analytics for social media tracking There is a big elephant in the web analytics room… We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. …..
Latest statistics reveal the importance of the primary inbox We talk a lot about getting delivered into THE inbox. But the days of “one person one inbox” are long gone. If you make it into my Gmail account, you join …..
Leaked Email from Twitter reveal costs per follower Value/Importance: [rating=3] Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost …..
Covering the 6 core components of a marketing campaign We’ve created this new template to help marketers plan a campaign if they are managing it themeselves in a small business or are briefing colleagues and agencies in a larger business. …..
My experiences of using attribution as a social media marketer Attribution modelling has certainly been a hot topic in 2011 and many brands have started to reap the rewards of optimising their online marketing budgets and reallocating marketing resources using …..
5 DIY options for identifying duplicate content to improve SEO SEOs talk a lot about why duplicate content matters and what to do about it, marketers don’t tend to. I think an understanding of duplicate content is important to all …..
And what to do about it Social media is not a standalone skill-set, nor is it even a vocation in its own right. It’s a mindset, a set of specific tools and most importantly, it’s a process weaved into content …..
