By John Newton 09 Jan 2012 Reviewing your paid search marketing for 2012 7 quick win ideas for your Google Adwords campaigns At this time of year, search marketers are inundated with requests to push out new offers, react quickly to competitors’ promotions and, above all, maintain traffic levels and search engine visibility. …..
By Chris Soames 06 Jan 2012 Search Engine Optimisation in 2012 A roundup of what the experts say It’s the end of the first week January and most of the influential bloggers / “experts” have published their predictions for what will change in the world of SEO in 2012. Rather than add to …..
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By 05 Jan 2012 An email marketers resolutions for 2012 6 personal resolutions that apply to all online marketers Just before the New Year, I had the pleasure of participating in a Focus.com webinar with Andrew Kordek of Trendline Interactive and Stefan Eyram of ClickMail, regarding email marketing trends for …..
By Danyl Bosomworth 05 Jan 2012 Facebook global popularity as we enter 2012 New infographic showing the top 12 countries worldwide We all know the importance of Facebook to our own lives and in our country, but what about international usage? We found there were some surprises in this data that Michele Caivano, …..
By Dave Chaffey 05 Jan 2012 Affiliate marketing strategy in 2012 A review with Geno Prussakov Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas. To …..
By Rene Power 04 Jan 2012 Getting hired in 2012 Twelve ideas for increasing your personal digital footprint Competition for jobs in marketing seems to be getting tougher… Having a degree, a year or twos experience, and a Linkedin page just isn’t going to cut it any more. We’ve seen …..
By Dave Chaffey 04 Jan 2012 Q&A: How can we benchmark engagement with our site? Question: I wondered whether you might be able to point me in the direction of some info on web behaviour? We’ve recently been looking at “drop off” rates for some of our online content and seeing if we can compare it …..
By Mike Berry 04 Jan 2012 Another roller-coaster year ahead in digital technology More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The …..
By Dave Chaffey 03 Jan 2012 How digital and social media can transform businesses Burberry case study I’ve shown how many of the leading brands who use digital media successfully have clear statements of their vision for digital media to transform their brand and using BHAG to support these. Increasingly, these statements show how community …..