Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ …..
Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..
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FREE ACCESSGoogle has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..
Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert Paid campaigns are considered to be the best choice if you want …..
Get a handle on the jargon to understand technical SEO and get your site ranking higher. Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent …..
A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..
Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..
Now is the time to consider 2020’s key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..
Artificial Intelligence is transforming content production for marketing, which can help deliver improved ROI and business growth AI is putting content marketers on the verge of becoming AI-first! AI is all set to revolutionize content. Is your business AI-ready? Talk …..
