Page Layout Algorithm update to affect a small proportion of sites Value/Importance: [rating=2] Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google …..
Life’s A Pitch (Part 2 of 3): Writing a decent creative brief Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, …..
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FREE ACCESSHow to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..
Our framework for owning marketing success Thanks for your comments and shares for our new Marketing Growth Wheel, it was good to see that many found this useful. We’ll be going into more depth on how to apply this in …..
My ideas on how to deal with unpredictability in email marketing in the year ahead As your local Greek philosopher never tires of telling you, the only constant is change. Many industry experts devote the occasional post or two in …..
What are the implications for posting updates to brand Facebook pages? Value/Importance: [rating=3] Recommended link: Edge Rank Checker And the answer is… “The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes” This nugget …..
Tips on Marketplace Conversion Rate Optimisation from Matt Ogborne We all know that Amazon and eBay are the powerhouses where almost everyone now shops at some point or other. I’ve no data to support that, but I imagine, every web …..
Part 5 in James Gurd’s website optimisation series In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part …..
Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use …..
