An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage …..
There are many excellent social media blogs providing great content to keep you up-to-date with the latest social media marketing trends and advice. SocialMediaExaminer is one of these sources of great information. So its no surprise they have 47,513 followers …..
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FREE ACCESSTo celebrate the launch of our new social media strategy guide, Dave and I thought we’d share our top 21 tips to help with social media planning. We’d love to hear your thoughts from recent experience, too… This post follows …..
Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the …..
A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as Upwork and 99Designs already. But I thought …..
New European Facebook marketing pages launched Value/Importance: [rating=3] Recommended link: Facebook UK Marketing page We’ve found the global / US Facebook Marketing Page useful for ideas on Facebook Marketing – it seems others do too – there are nearly 900,000 Likes for …..
How to use Facebook for a friendly B2C ‘webinar’ alternatives Facebook is ‘the’ social media platform for communicating with consumers in 2012 and looks set to continue well into the future. Many brands have moved away from microsites and instead …..
Why it pays to review your subject line length and purpose What we think influences what we say, and what we say influences what we think. Now what has that got to do with subject lines? Well, it starts with …..
A call-to-action at the wrong time in the wrong place? How do you feel when a pushy shop assistant approaches you the minute you enter a shop? When an email consisting of nothing but a hard-sell call-to-action lands in your …..
