How to control social media ‘bush fires’ to protect your brand Prior to the digital social media era, brands could control most marketing and communications channels. Marketers could determine which messages were conveyed, to whom, where and when, thus ensuring …..
New data shows how slow is too slow Conversion rate optimisation specialists have been recently shared two new pieces of research which show that page load speed should be a concern for all. I thought I’d summarise them here as …..
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FREE ACCESSCreativity paves the way to commercial success Let’s face it, in the grand scheme of things, people don’t care about brands that much, they care about themselves. As individuals busy in our own worlds, we care about what we want, …..
What makes the perfect email call-to-action (CTA)? The recent post by Kath Pay discussing what makes an effective call-to-action in marketing emails showed how it’s easy to get this wrong. No excuses now! Check out this new + useful infographic from …..
Five types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The …..
How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions …..
Not Provided search queries will affect how your report on your search engine marketing Source : Google Inside Search Blog Importance : [rating=4] Our Commentary A recent announcment on the Google Inside Search blog post confirmed Google’s plans to …..
Video insights from the MarketingSherpa Email Summit Just a few weeks ago, I attended the MarketingSherpa Email Summit in Las Vegas. I brought along my trusty camera and interviewed most of the speakers and several attendees. Needless to say, these …..
Case study: KLM’s ‘Meet & Seat’ initiative In the latter part of 2011, international airline KLM Royal Dutch Airlines announced its new ‘Meet & Seat’ programme. Participating passengers could view each other’s Facebook or LinkedIn profiles and use this information …..
