Pebble is a cool example of an alternative to traditional concept-testing for start-ups and small businesses One of the most exciting aspects of social media is the many diverse opportunities these spaces offer brands to connect with their publics and …..
Early studies reveal a mixed message Value: [rating=3] Recommended link: Simply Measured Timeline engagement data Dave has recently covered 9 recommendations for the new Facebook Timeline pages for brands. These switched over on the 30 March 2012. The question is, …..
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FREE ACCESSCustomer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists”. She was puzzled, “do you mean PRs”, she said? “…aren’t there loads …..
Google Targets Low Quality Sites Again Source : Google Inside Search Blog Importance : [rating=4] Our Commentary Google has started the rollout of a small algorithm update targeting poor quality websites. It’s been dubbed Penguin by SearchEngineLand. The techniques Google are targeting …..
A checklist and examples of good practice for 9 new features It’s now around a month since Facebook business timelines were introduced. We explained the main marketing features here. We’ve been checking out some of the best uses of the …..
7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not sitting around waiting …..
How to create an inbound marketing strategy – some case studies of tools and tactics I’ve found setting up and running a small business is both daunting and exciting in equal measure. The combined economic downturn and increasingly crowded competitive landscape …..
A golden rule to rule them all I grew up being taught the golden rule that one should always do unto others as you would have them do unto you. It’s thought which is beautiful in its simplistic wisdom. We’ve …..
Does your site pass the 2,4,6,8 second rule? Value: [rating=4] Recommended link: Google Analytics Benchmark Our commentary on site speed variation We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in …..
