What is the key to relevance in email marketing? The answer to this question is simple… relevance is driven by knowledge of what each customer is interested in. While this may seem a prosaic statement, it is true that email …..
A checklist of 7 questions for the perfect brief If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want. …..
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FREE ACCESSBritain’s online beauty brands find discounts, coupons and samples drive social media engagement – a quick insight to Mintel’s latest social media research report As we are well aware, British consumers are increasingly incorporating the Internet into their daily lives. The …..
The future of the social consumer This is an interesting social commerce infographic by ecommerce provider, Gloople. We’re aware of the growth in the social commerce space and there’s some interesting data here to hammer home the scale and potential …..
Ideas for making Google Adwords ads more effective I’ve found when managing Pay Per Click (PPC), that it’s a channel, much like SEO, in that it attracts intelligent people to manage accounts and it can quickly become extremely complex. Alternatively, …..
The UK is 2 years behind with social media! Having spent two days at the UK Social Media World Forum recently it seems to me that UK industry remains roughly two years behind North America and many countries in the …..
A review of 4 heatmapping tools for measuring site visitor preferences Every website owner wants to know how visitors behave on their website, but how do you get all that information and how can you improve your pages with it? …..
Explaining the value and relevance of colleagues to social media Value: [rating=4] Recommended link: McKinsey Quarterly – free report – no registration required The report presents a clear framework, based on expert interviews for four areas needed to manage social …..
A case study: Jasdev Dhaliwal of AVG explains their approach to Facebook marketing [Editor’s note: As long-standing Twitter connections, when we noticed that AVG passed the one million “Like” mark last week, we asked Jasdev Dhaliwal, the AVG Head of …..
