New infographic shows what your email must deliver to keep subscribers All email marketers are keen to keep their unsubscribe rate a minimum, although it will never be zero. Here’s interesting new data on the reasons why unsubscribes happen in …..
…and, is it relevant anyway? We’ve all heard this term, integrated marketing communications or IMC (yes it has an acronym!). Yet is it relevant I wonder, shouldn’t marketing be integrated by definition? Integrated states the obvious! Marketing of old was …..
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FREE ACCESS10 goals you should be measuring on your B2B website using Google Analytics Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent …..
An explanation of why Edgerank matters to Facebook marketing – Part 1 So you’ve got a great piece of content all ready to go on your Facebook page. You post and wait expecting the likes and shares to come rushing …..
A brief review of 4 E-CRM alternatives suitable for a small business or not-for-profit company I recently evaluated online E-CRM services for a contemporary art gallery. Dave Chaffey suggested I share my evaluation with Smart Insights readers since it may …..
Boost SEO x53 – and other great reasons to use animation in your marketing There are all sorts of names for it – explainer videos, corporate video, marketing videos, animated web videos…. cartoons for your company – I prefer to …..
Four tips to increase Facebook ad efficiency Your Company is running ads on Facebook and so far you got a decent click-through rate, but where is the conversion? We’ve found this is one of the more common issues confronting Facebook …..
Our evaluation, recommendations and examples for UK companies With the new UK “cookie law” now in force, many UK companies will be wondering what they need to do to be within the law. Given the difficulties in interpreting the guidance …..
Orientate content around people at different stages of purchase intent Since I’m always pushing the importance of content marketing and creating infographics about how to use content marketing, it’s interesting to see the questions marketers ask about them. This week a client …..
