Alert: June 13th 2012 ICANN gTLD announcement gives new creative opportunities or scope for more trademark infringements? Value/Importance: [rating=2] (It won’t be an option used by most companies) Recommended link: ICANN announcement and FAQ Our summary of the domain name …..
A tutorial and examples of adding captions and subtitles to videos In the past, there were four main things that needed your attention in order to optimise your online videos for search engines; video title, description, category and tags. These …..
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FREE ACCESSIdeas to improve email marketing response rates by NOT following subject line “best practices” I’ve found through testing that in some cases, click rates can be doubled by creating the right subject line. More typical click rate uplifts through use …..
5 reasons why SWOT analysis is still relevant to marketing strategy development Over the last few years, it sometimes feels like the SWOT analysis is under attack. Only a few years ago I remember the contrarian views of Mark Ritson …..
Improving EdgeRank factors for a Facebook company page updates Last week we looked at how Facebook’s EdgeRank alogrithm works for marketing. This week we look more specifically at how to improve a page’s Edgerank. So, let’s get straight into it… …..
A mobile development dilemma We know instinctively the time is now to take mobile seriously. But as your prepare have you considered what exactly you’re preparing for? A mobile app or mobile site? Though mobile site browsing outnumbers app users, …..
Analysing link effectiveness using web analytics tools This is part 2 of a post advising on how to identify quality domains for SEO Link-building. In Part 1, I introduced an approach for identifying domains using specific link analysis tools. In …..
Tips to remember when creating an animated video for your business In Part 1 I showed some benefits and examples of using animations for online marketing. In Part 2, I will look at some tips to help make your animations …..
Ideas to improve the effectiveness of your AdWords creative In a traditional advertising sense, your AdWords text is your creative, your broadcast to the world aimed at helping (or is that interrupting) people on their journey as they use Google. …..
