5 reasons why organisations should develop their own online communities In this multi-channel digital world within which organisations now operate, social engagement is a priority for many. With the growing use of social media platforms like Facebook, LinkedIn, Pinterest many …..
An introduction to increasing visibility in Google for your Facebook page Value/Importance: [rating=4] Recommended link: Free Distilled SEO for Facebook Guide Our summary of the Distilled advice on Facebook page SEO We thought we’d flag this new guide on Facebook …..
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FREE ACCESSDispelling 7 ‘marketing limiting’ myths about IP geolocation IP geolocation technology has been around for more than 13 years. It is used across the globe for a variety of purposes, one of the foremost being marketing. And yet, an aura …..
New social media benchmark research reveals which social media tactics are working best for businesses The Social Media Benchmark is a rolling six-monthly study exploring how marketers are adapting to, investing in and getting value from social media. We first …..
New report highlights the top luxury brands and the challenge of ongoing engagement Firstly, it’s important to remember that the luxury market really has been slow to adapt to social media marketing. Largely ignoring the channel in the early days, …..
Explainer videos for marketing story telling I’m writing this post about explainer videos since we’ve just created a new explainer for Smart Insights, which you can see below. At the same time I thought it was worth showing how you …..
New Research Shows Key Ranking Factors for the UK Value/Importance: [rating=4] Recommended link: Search Metrics 2012 Ranking Factor Report Our commentary The volume of data and number crunching to form this guide is remarkable. It’s based on analysis of 10,000 selected …..
Establishing familiarity, transparency and accountability People with pollen allergies are 23% less likely to click on yellow links. Amazing, no? Well, it would be if I hadn’t just made it up. But you might have believed me, given the stat …..
Why are brands killing the Facebook conversation? June 2012 update – a new service for benchmarking Facebook customer service: On June 20th at LeWeb, Socialbakers introduced a new service, Socially Devoted, which gives an idea of what are good and bad levels …..
