Use Social Crawlytics to compare social sharing with competitors Following on from our post last week showing tools for comparing competitors’ use of online marketing, Dan Barker recommended I take a look at Social Crawlytics, a tool for benchmarking social media that I …..
H&M show how to engage an audience with Google+ Google has just produced a great new case study on how H&M are using Google+. H&M are a useful example to look at to learn approaches to marketing in Google+ since …..
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FREE ACCESSBing Updates Webmaster Tools & Brings Back Site Explorer Value/Importance: [rating=4] Recommended link: Bing Webmaster Tools Our commentary Bing have made a huge number of updates to their webmaster platform in an update they have called Phoenix (original). The changes cover the …..
A new social commerce report shows the potential UK retailers that do not offer customers recommendations could be missing out on £9 billion in extra revenue according to a new report by nToklo. It seems that although ‘social commerce’ is …..
New report shows the level of amplification you should expect from Facebook I’ve written before that “fans are vanity, engagement is sanity” in relation to Facebook brand pages. A new joint report, The Power of Like 2: How Social Marketing Works …..
Don’t act too corporate against negative posts on social networks I was recently asked by a PR person working for an oil company about the best way to prevent bloggers posting inappropriate comments on their social network pages. The company …..
Takeaways from IBM’s global survey of marketers Each year IBM interviews several hundred marketers to get a flavour of what the collective challenges, successes, fears and opportunities are. It’s interesting reading and always somehow comforting and inspiring to know you’re …..
8 top tips and examples of producing great low cost video from scratch If you are new to marketing with video, starting simple could be the key. Throughout the process of creating less expensive and less challenging video content, you …..
Mutual benefits, great communication and unrefusable offers create an outstanding affiliate programme Don Corleone was a visionary. He was able to look ahead and predict what would happen before his competitors. He thrived in a competitive environment despite a number …..
