How alternative models of the customer journey can help us build more realistic media plans and experiences A couple of weeks ago I rolled out one of my favourite slides, the Forrester ‘spaghetti’ view of the online customer journey. I’m fond …..
Giving social business a human dimension Over the past 15 years at IBM, Luis Suarez has carved out a reputation as a thought leader in knowledge management and more recently, in social business. He is currently the company’s knowledge manager, …..
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FREE ACCESSOur review of backlink analysis software tools and web services Link analysis has always been an integral part to search marketing efforts. As with all marketing, you need to benchmark where you are and what your competitors are doing in …..
The 5Cs for setting up an affiliate programme Affiliate marketing continues to flourish as a key digital marketing tactic supporting a wide range of e-commerce sectors driving new revenue streams, and according to the IAB, the sector is now worth over …..
5 Ideas to reinvigorate your social media interactions Every social media marketer reaches a plateau in terms of the way they interact with their audience. It’s a state where you’ve been active for quite a while and have garnered a …..
Step Two – Talk In this article we continue to explain the 6-step Conversion Architecture model we discussed in Part 1, which dealt with Step One – “Analyse”. This 6-step process has been developed over the last 10 years of …..
10 tests for social media usage which show social business maturity We have spent the last five years trying to convince companies to engage with social media. From initial scepticism (‘this is all very interesting but it’s really not for …..
New research shows social media use maturing in large companies International brands who have a presence in many countries have a bigger challenge in managing social media marketing than companies who focus on a single market. The Third Annual Burson-Marsteller …..
Bulmers: Facebook fans are worth £3.82 more than non-fans “What is the value of a Like?” is understandably still a common question. There’s some interesting coverage regarding Facebook Fan value at the moment, the ‘ROI of social media’ is always …..
