A summary of recent changes relevant to marketers Value/Importance: [rating=4] Google often announce developments in Google Analytics in bursts. In July we’ve seen several changes notified via the Google Analytics blog that it’s worth being aware of if your company …..
The makings of the ideal Community Manager In a recent post on Smart Insights, Steve Kitt laid out some solid reasons why companies should consider having their own online community. Steve makes a good argument, but even if you have …..
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FREE ACCESSLondon 2012 template shows Enewsletters don’t have to be boring While this email template didn’t entertain me as much as Danny Boyle’s opening ceremony I thought I’d share it as an example of “state-of-the-art” email marketing. It shows all these …..
Best practice commentary for Enewsletters/Ezines based on different B2B and B2C Enewsletters…
The FT.com web app shows how HTML5 may make support for different mobile OS easier in future There are so many posts and articles rating the top iPhone/iPad/Android/Windows Mobile app that it might seem that marketers looking to create the …..
Precision App network targeting, simple messaging and a great brand are key to WWF’s success I’ve created this campaign summary since it shows just how effective a mobile ad campaign can be when it’s well targeted and delivers a strong, …..
Using AlternativeTo to find better ways of working If you are anything like me, you like to find new tools and ways to improve what you are doing. Software, apps and online services are often ways to aid in process …..
Recommendations on managing today’s media in a new report from the Altimeter Group Altimeter’s new report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media” by Rebecca Lieb and Jeremiah Owyang is very good read. I’ll summarise it with …..
Introducing Google’s new retail strategies If you’re a veteran of “Internet marketing”, you’ll remember Froogle, Google’s shopping search engine which presented products freely submitted by retailers using XML feeds. In 2007, this became Google Product Search and you may have …..
