Differentiation vs Amplification We shared Seth Godin’s Circles of Marketing blog post a couple of weeks ago, it captured our attention because of the simplicity of the message, the focus on the fundamentals, Seth’s always good at that. The marketing …..
10 mistakes to prevent using an Email pre-flight checklist In my 10 years plus in email marketing I have been involved in sending hundreds of e-mailings and reviewing just as many in my consulting and training courses. Does everybody make …..
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FREE ACCESSNew research shows potential for Facebook commerce? Value/Importance: [rating=3] Recommended link: Ecwid/TNS Research You will have noticed that in 2011 there was a lot of hype about Facebook commerce with many companies announcing the launch of F-commerce stores. By 2012 …..
Google Shopping US shows new strategic plays from Google You may have read my post introducing Google Shopping last week on the changes coming to what is currently called Google Product. It has been interesting to watch the noise unfold on …..
5 practical actions and an example you can follow Google+ is continuing to gather momentum, with more than 170 million users or more depending on who you listen to. At the same time though, there’s a lot of discussion around the …..
Social Media from Laurel and Hardy Shhh…. Last week my wife mentioned to me, and I’m not sure how this came about, that Laurel and Hardy, or Stanlio e Ollio to give them their true Italian identity, actually spoke with …..
Demystifying the affiliate marketing jungle It can be hard to understand affiliate marketing if you’re new to it. When I mention I work in affiliate marketing people often looked scared and confused! Quite often you might be unaware of the …..
E-retail own goals that gift victory to your rivals There are lots of common mistakes that I still often see made on a frequent basis when I review e-commerce sites. Sure, you’re unlikely to see these on John Lewis and …..
“Need-to-know” changes in July 2012 In this “fat-free” round-up we update you to what we see as the biggest changes from the last month in the world of digital marketing. You’ll certainly know some, if not most already, but we …..
