4 methods plus examples of integrating email and social media marketing Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that …..
Practical actions to reach your audience and generate leads from social media Have you heard of “social media fatigue”? It refers to a growing backlash against social media. As Facebook and Twitter users get inundated with incessant sales messages, increasing …..
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FREE ACCESS5 marketing tips from a Premiership footballer After a prolific rise to almost 1.7m Twitter followers in about 10 months, it appears that Joey Barton knows a thing or two about social media, or at least he has a natural handle …..
Generate a buzz with your marketing content by making it viral Getting your content to “go viral” must appeal to every digital marketer, so I thought it would be worth sharing this recent viral video on successful viral marketing plus …..
Implement a CRM system and your prayers will be answered? Greater efficiency, improved customer service and conversion rates ….. The arguments for implementing a CRM system are well known: improve the number and quality of leads; improve quality of service …..
A visual of the multichannel universe Many activities are needed to succeed in multichannel marketing. Whether you work for a company or for an agency, you need to communicate to colleagues or clients what is needed for success. I found the …..
New report highlights opportunities for companies to attract global trade online Against a backdrop of a challenging economic times in domestic markets, many companies are looking at opportunities for international expansion. In our recent white paper, Web Magnetism: Attracting Global Trade …..
Localisation – much more than just translation In the previous post in this series, I looked at the opportunities for growth from international markets. Now that you have identified that you want to expand internationally, you’ve got your budget approved, but …..
Repurposing with a purpose Content marketing is a large investment both financially and strategically for any business. This post is designed on the principles that if you are investing a lot into content creation it makes sense to be creative …..
