Our summary of the latest developments to be aware of from October 2012 The most obvious developments in October were the introduction of new hardware platforms that you couldn’t fail to miss, thanks to coverage in the main stream media. …..
Google provides a new interface for integrating customer data into Google Analytics to enable more customer-centred analysis Value/Importance: Most businesses [rating=1] Large and tech-savvy businesses [rating=4] Recommended link: Google’s announcement of Universal Analytics I must admit I found the explanation …..
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FREE ACCESSEight tips for promoting your content to help obtain backlinks for SEO Even if you create outstanding, quality content, if you don’t promote it fully, it will not give you the full value you need from your investment. Regardless of …..
Does optimization ever end? How we grew Crazy Egg’s revenue by 510% Do you suspect that your conversion rate couldn’t be improved upon? In this case study, you’ll see specific methods for getting win after win from a site that …..
Starting out as an affiliate – find your niche and reap the rewards Have you ever thought about becoming an affiliate, either personally or as an alternative revenue source for your business? With the current global economic climate and technological …..
A useful summary of changing consumer search behaviour and mobile SEO best practices This infographic highlights again the growing importance of mobile marketing; in this case showing its impact on search marketing. We’re reminded that there are now more than …..
Facebook improves options for international marketing through “Global Pages” Value: [rating=1] or [rating=4] for brands marketing to local country audiences Recommended link: Facebook announcement on managing Global Company Pages Until this month brands wanting to use Facebook company pages to communicate …..
Google’s framework for multichannel success I appreciate the headline might be a bit controversial, but it’s a genuine question. It’s a natural follow-up to my previous post reviewing McKinsey’s New consumer Decision Journey. After all – Google are saying that …..
Consumer research shows the importance of getting mobile experiences right The Going Mobile 2012 research by Foolproof undertaken from November 2011 to March 2012 assessed the quality of mobile user experience based on consumers’ mobile behaviour and usage patterns. The research …..
