By Expert commentator 21 Feb 2020 Facebook told to conform to EU regulations and Snapchat’s new wellbeing feature – News roundup Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature This week has seen Facebook’s calls for lighter regulations rebuffed by EU regulators …..
By Lilach Bullock 21 Feb 2020 How to leverage content to keep people on your website longer One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting …..
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By 20 Feb 2020 Essential content marketing statistics for 2020 The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, …..
By Expert commentator 19 Feb 2020 How to build your email list from the ground up Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re …..
By Expert commentator 19 Feb 2020 4 ways for brands to gain fanatics If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..
By Lyndon Baker 19 Feb 2020 How to maintain vibrancy in your marketing workforce Employee engagement has been shown to impact many different areas within an organization with three primary areas being performance, retention, and revenue The shift of employee engagement to disengagement often comes down to a mismatch between employee expectations and what …..
By Expert commentator 18 Feb 2020 3 ways to increase your revenue from digital products in 2020 With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products …..
By Expert commentator 18 Feb 2020 SEO in 2020 and beyond: Optimizing for Google, the answer engine Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..
By Expert commentator 17 Feb 2020 How to speed up lead nurturing with Account-Based Marketing (ABM) ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when …..