10 tips to developing your online community The emergence of social media platforms, online forums, and company or product blogs has led to a number of consequences for brands, including an opportunity (and compulsion) to embrace new ways to connect …..
It’s the message not the medium, stupid! Marshall McLuhan, the Canadian Philosopher of communication strategy, famously coined the expression “the medium is the message” which, whilst being right in suggesting context is important, managed to brainwash generations into thinking that …..
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FREE ACCESSCheckout abandonment statistics show where you should focus your site improvements I’m often asked about average ecommerce rates by site owners looking to boost their sales. It’s a year-round concern with this compilation showing that even for established brands during sale …..
7 tips to effectively promote your infographics Last week I gave tips about creating effective marketing infographics. But creating an infographic isn’t enough, to generate the return you’ll obviously have to promote it. You’ll want to do this since infographics are …..
How to plan, create and market a ‘how-to-video’ ‘How to’ videos are one of the most popular video types on the net, so should always be considered as part of your content marketing efforts. They are an accessible format that …..
Using Google+ Ripples and other free tools to connect with influencers Influencer outreach should be a core approach in today’s marketing. Google+ gives great new options for identifying and interacting with opinion leaders and industry experts who have the ability …..
5 tips for better marketing copy Most articles about writing marketing emails look at calls to action, paragraph length and similar. All important of course. But the process of developing text that moves the reader to the right action or …..
Trends in marketing with the best potential for commercial growth Update: My review of 22 Digital Marketing Trends 2014 Throughout the year I’m asked about What’s New, What’s Hot and What’s Next. This is one of the reasons why we’ve …..
How run-of-site template design features can make a large impact Is this a question often asked by online marketers? When it comes to website optimisation is the footer something you usually consider? Well if it’s not, it probably should be; …..
