Examples showing how SEO recommendations should be briefed for implementation SEO recommendations are often highly technical and specific in nature. One common mistake businesses make when implementing changes recommended by their SEO Agency is to not clearly communicate why the …..
A review of process and tools available for online competitor analysis Although we know it’s important to analyse how your own website is performing in terms of visitor numbers, customer demographics and conversion rate, we should remember that it’s important …..
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FREE ACCESSThe urgent need for risk-taking and creativity in marketing I recently attended Seth Godin’s presentation around his new book, the The Icarus Deception, a ‘Penguin Live’ event. I’ve been meaning to sit down and consider what I learned from it …..
Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 …..
Google Analytics ‘Share Assets’ for sharing report customisations within or between companies I’m not sure if many people have discovered the ‘Share Assets’ option/button within the Profile menu of Google Analytics yet, but I only spotted it at the end …..
Using social media monitoring to evaluate the success of your digital marketing campaigns and reach your goals When planning your digital marketing strategy or campaigns, you probably have a range of targets and goals for social media in mind that you …..
The new Google Analytics Solutions Gallery tools Value: [rating=3] Recommended link: Google Analytics Solutions Gallery Google Analytics offers many features to customise its reports to a business, which is great for a free tool. But I know from running Google …..
Defining the four pillars of successful content Many digital marketers are talking about 2013 being the year when Content Marketing becomes a priority. There’s been a lot of focus on tactical elements of content marketing, so in this blog post …..
The Age of Context – our Anticipatory and Personalised future A great reminder from tech commentator Robert Scoble speaking to a recent conference showing how digital marketers should create experiences in context. According to Scoble, context is… Knowing your customer …..
