10 tips for improving visibility for a new blog If you already have a blog and have made it the hub of your content sharing online, then what’s next? I would like to share my top 10 tips that you …..
Every £1 said to generate £11 returns for online performance marketers At the recent IAB Affiliate Marketing Council, the IAB released the findings of an AMC and PWC ‘Online Performance Marketing’ (OPM) Study. The study was commissioned to outline the …..
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FREE ACCESS5 approaches for success in managing social media Social media certainly isn’t the new kid on the block anymore. And by the end of last year, it was clear that brands were beginning to grow in confidence on the platform, and …..
The Shape Of Things To Come? How social media should influence our campaign creativity Noticed anything different about snowmen this winter? Of course, the Christmas episode of Dr Who might have prompted a few of us to revise the long-held …..
What has email got to do with website conversion? “WTF?” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But if you think about it logically; email is a great …..
A briefing on Product Listing Ads and Google Shopping changes From today, February 13, Google will phase out free listings in UK Shopping searches. As Google Shopping changes, marketers will need to budget for clicks they previously got for free …..
An experiment to assess what drives organic Reach on Facebook? Likes, Comments or Shares? I wrote recently about some comparisons I had drawn between different types of post on Facebook with a view to drawing conclusions about the most effective …..
Using eyetracking to assess the 3Ws of your landing pages Imagine that you are at a reception in a massive hotel ballroom, and Barack Obama is the guest of honor. You desperately want to speak with him about a brilliant …..
Buyometrics’ success formula for 7% click rates on daily emails Email campaigns with unique open rates of 30% and unique click rates of 7% beat email marketing benchmarks and represent great performance that any campaign manager would be happy with. …..
