The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number …..
46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach …..
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FREE ACCESSHow to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..
In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..
Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse This week has brought with it a lot of social media news, including the fact …..
When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
Having a domain name that stands out in your communication can help make your message more effective Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital …..
Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t …..
