Where do you start when seeking to establish your social networks While much of the social media marketing advice on Smart Insights gives advice on social media best practices for companies that are already set up on social networks, some …..
Twitter moves to a more Google-like intent-based keyword targeting Value/Importance: [rating=4] Recommended link: Twitter blog announcement Twitter has offered interest-based advertising for some time, but we’re notifying this is a big deal since from today it offers targeting based on …..
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FREE ACCESSHave you tried Facebook’s Promoted Pages yet? I noticed something new in my admin panel last week. Yep, I’d finally got Promoted Pages rolled out to me. Sometimes I think I’m the last admin on the planet to get the …..
A content marketing productivity tool for faster content marketing If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your …..
The John Wayne view on marketing attribution ‘You’ll never know where you’re going until you know where you’ve been.’ – John Wayne Within the marketing technology community, we find ourselves speaking on the topic of marketing attribution a lot. It’s …..
7 simple and effective ways to use email segmentation A database filled with a lot of quality data offers many possibilities. The best way to send an email is to send one that’s personal and completely adjusted to fit the …..
How to avoid Google+ being another push channel Last week, I attended BrightonSEO where one speaker asked an interesting question showing how agencies manage social media channels for their clients: “How many people here manage Twitter profiles for clients?” > …..
Beware the social sprawl: consolidate your company’s communities Development of their own online communities by brands is one of the most popular social initiatives for 2013 according to new research. But Michael Fauscette warns that networks can get out of …..
How intelligent segmentation helped Homebase drive instore bookings and increased revenue eCircle worked with their client Homebase to support them in increasing their Ecommerce revenue through planning and executing a highly targeted personalised triggered email campaign, to sell their high value …..
