How agencies can provide clients with an integrated service given the increasing connection between brand, content marketing and SEO After a couple of years of travelling and lifestyle consulting, I returned to the UK in 2012 with the goal of …..
Our roundup of the “need-to-know” developments in digital marketing and technology The main development across the major digital marketing platforms in July was the upgrading of Google AdWords to Enhanced campaigns and adding Promotional tabs in Gmail. There were also …..
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FREE ACCESS12 Smart ways to capture customer data Since email marketing is one of the most influential touch points in the online path to purchase, you’ll want to capture as many interested contacts as you can. Ideally you will also enrich …..
Five key takeaways from new email marketing research It’s the Holy Grail of subject lines, the El Dorado of email marketing…the one word that tugs magically at the heartstrings, calling siren-like to the customer to claim that click. And it …..
The art of rules based personalisation and how to make it work You are charged with promoting an array of content and promotions within shifting parameters and evolving conditions. “Rules based personalisation is an effective way to re-engage with customers …..
If social networks are your online resume, how do you stand out? Recruiters are now scouring social media sites to either head-hunt candidates and/or to check credentials, and candidates are actively searching for roles, uploading CVs – some without realising …..
5 key features and differences of Google’s Keyword Planner As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner. There has been much discussion (and disappointment) …..
Social media ROI is a messy business How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media …..
Ideas, examples and a process to develop your online value proposition (OVP) I’m really pleased that Jay Baer of Convince and Convert could speak recently in our webcast. He explained three blueprints and examples of how companies can develop their Youtility. …..
