One factor in effective marketing planning is building up strategic ideas around which you can build a plan – these are customer problems to solve, or outcomes they are seeking…
Using data for marketing campaigns Even with all the discussion of content marketing, buying in data to support sales campaigns and increase the customer base is still crucial to many companies to grow their business, even though the starting point …..
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FREE ACCESSExamples of creative content ideas show it is possible Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it? Folks who work in ‘boring’ industries have …..
Google to follow Facebook by adding more ‘Social Proof” into its ads Value/Importance: [rating=5] (For Marketer’s investing in Google AdWords] Recommended link: Google’s Shared Endorsements You may have seen the new privacy agreement in Google recently? It’s the precursor of …..
Examples of how Hotels are integrating social media and mobile marketing Technology is the cornerstone of business growth. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers, or new resources for building professional …..
How a new analytics company use Branded Swag to integrate the digital and physical marketing worlds How big is your stockpile of branded startup T-shirts? Chances are most of them are collecting dust somewhere in the back of your closet. …..
Slides, videos, white papers, design galleries, articles and more (+ five quick tips) Q4…one number and a letter that has heart racing at retailers everywhere… There are lot of great sources to help you with your Christmas and year-end email …..
Examples of the many ways email marketing influences sale in addition to clickthrough Email Marketing is already highly valued by a diverse range of B2B and B2C companies because of the excellent ROI it provides. eCommerce brands are the biggest …..
A review of Chad White’s new book and recommendations from his webcast Chad White’s new Email Marketing Rules gives a great toolkit to help marketers systematically review all aspects of their email programmes. I love its simplicity, with focused advice …..
