We’re fast approaching 2014, the year when mobile analyst Mary Meeker predicted that mobile Internet traffic would overtake desktop traffic. Her latest annual KPCB Internet trends report from May 2013 showed that we’re not quite there yet, with mobile traffic up …..
Thank you to all our readers and writers for sharing in 2013! In our last monthly round-up of the year I want to thank all our writers who have shared their insights across the year, particularly our regular writers, so …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSA personal End of Year Review of Digital Marketing You cannot escape the end of year reviews for pretty much everything at this time of year. You’ve got your best songs of the year, the best programmes, sports personality of the …..
Alert – new research shows popularity of sharing types for different content types and formats Value: [rating=3] Recommended link: The Social Intelligence Report: Adobe Digital Index Q3, 2013 Interested in finding out how content is shared across Facebook and how to …..
A step-by-step guide to creating rich snippets for e-commerce sites to help boost your SERPS CTR Google’s Structured Data Mark-up Helper appeared in May 2013 and it can be an effective tool in your structured data arsenal that will help …..
How to create a water-tight email marketing strategy for building customer loyalty The traditional definition of customer loyalty is a financial one– your most loyal customers are clearly those who keep returning to do business with you. But loyalty in …..
The truth hurts: Why CRM is still growing but still gruelling A cursory glance at the headline statistics for the CRM marketplace demonstrates a sector that is apparently in rude health. And in purely financial terms, this is undoubtedly the …..
Using custom audiences to improve Facebook targeting How would you like to target advertising to people with similar characteristics to your existing customers and prospects? Like subscribers on your mailing list for instance? Well, that’s the offer of Facebook’s custom …..
Making your emails more relevant by appealing to different reader personalities In Part 1 we introduced using Personas for Email marketing based upon motivation, in Part 2 I’m going to review the 4 main different personality traits that are common to …..
