Statistics on consumer psychology on Ecommerce sites Have you ever wondered about which are the biggest consumer concerns that are a barrier to online purchase? For example, what is the perception if your website page is slow to load, what …..
How video enhances the creativity for engineering marketing The American author and renowned management consultant, Peter Drucker, once proclaimed that since the only real aim of a business is to create and keep customers, then all businesses could be seen …..
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FREE ACCESSPart 3 in a series showing how Big Data can support marketing In my previous article in this series exploring the application of Big Data to marketing, I looked at how the Volume component of Big Data provides breadth and depth to …..
A checklist of the 13 most common touchpoint leaks Over nearly two decades in marketing, and across well over 200 businesses – from as large as Microsoft and as micro as the back bedroom – I have yet to find …..
64 ways to use Google+ for marketing Are you new to marketing on Google+? Or perhaps looking for new ideas on how it can support your branding strategies? This simple infographic from Socialmediaonlineclasses.com is a quick checklist to review suggesting 64 ways …..
5 key issues to consider to make your content marketing more effective I recently recorded a short series of short videos for TFM&A Insights where I selected just five factors to focus on to improve key digital marketing techniques. In …..
Taking the example of using rich snippets for hotels In my experience, many local businesses miss out on the opportunity of SEO since they don’t focus their efforts in the use and implementation of structured data. Rich snippets on SERPs …..
Five implications for B2B Content Marketing The Content Marketing Institute recently published its latest 2014 B2B Content Marketing Report, which contains some interesting insights about the role content marketing plays in successful B2B marketing strategies. The implications for content marketing in …..
Performance marketing valued at £14bn in the UK showing the continued contribution of affiliate marketing The IAB recently released their annual survey into the size of the Online Performance Marketing Channel. The industry, which includes Affiliate Marketing and Lead Generation, …..
