Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..
Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic? Brands have stopped considering social media to be just like any other …..
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FREE ACCESSPractical steps marketers can take to enhance their curious instincts Marketers are a naturally curious bunch and are keen to learn new skills to improve their marketing performance. To work in such a varied, multidisciplinary field, you have to be …..
Stay calm, slow down and refocus your marketing priorities to tackle the current COVID-19 challenge The world of marketing is a busy, hectic and uncertain one at the best of times. From the changing nature of consumer preferences to the …..
Now more than ever it’s essential to amplify the impact of your digital marketing management. Here we show you how to do this by boosting both your operational and leadership effectiveness. It’s essential to boost your management skills Now, more …..
How to become a better marketer: 6 marketing tactics you need to work on to stay relevant With the rapid development in technology, many changes occur in the marketing scene within short periods. Therefore, as you’re trying to execute …..
How to navigate a ‘squiggly career’ When many of us consider the word ‘career’, we think about climbing a corporate ladder and following a predictable, linear path to promotion. This was certainly my expectation when I entered the workforce after …..
How to build a personal brand as a marketer: 7 effective tactics for personal brand building As a marketer, building a personal brand can have a great impact on your success. Even if you work for a company, building your …..
This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we’re big fans of …..
