Using video for brand storytelling There is no shortage of people out there telling us that marketing today is all about storytelling, and that if you want people to connect with your brand, you need to tell stories that they …..
Best practices for managing CRM implementation projects to avoid the common sources of failure CRM projects are well-known for high failure rates since there are many different obstacles along the way that can derail the initiative. In this article I …..
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FREE ACCESSResearch shows purchase uplift from social sharing and reviews What is the value of social sharing online? How does it impact sales? Can I charge more if my product has a highly perceived value? Sharethis and Paley Centre for Media conducted a research stud …..
How should content marketers drive leads for B2B? Getting a good ‘lead’ remains the metric that matters the most to marketers. To a Journalist, a good ‘lede’ is a great headline that entices readers to read the full story. As the …..
Which LinkedIn features are best for lead generation? In B2B marketing, we know that lead generation is key and it’s about generating good quality, targeted leads, which can be qualified as much as possible rather than focussing on the volume …..
Can content marketing software ease the pain? A new technology report by Rebecca Lieb at Altimeter has just been launched evaluating the software landscape for content marketing. You might read that as a “not for me” – doesn’t sound too exciting …..
6 Migration musts for advertisers to prepare for the switch Remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. Google recently announced they are switching the …..
Research showing how social media influences retail purchases Shopping prompted by social media is on the rise, as we know from research on increasing use of mobile devices – research and the use of social media. But this research reminds us that …..
Copywriting best practice: Opening Lines – How They Make Or Break A good opening line draws you in. A bad one tells you to put the book down. Opening lines are the most important sentences a writer will put down …..
