E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..
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FREE ACCESSLearn how social media app TikTok has launched ‘Small Gestures’ A new brand collaboration and engaging gift-giving initiative by the social media platform – TikTok, has been launched to help spread positivity within its community and open new opportunities for …..
Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..
Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent …..
Three key insights from the UK Government’s latest report on employers’ demand for digital skills Regular readers of Smart Insights know all too well the importance of having an up-to-date digital skillset. In today’s age of the internet and social …..
Just like other avenues of learning, there are many ways you can approach upskilling your marketing team If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you …..
What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..
Five approaches to develop your problem-solving and decision-making skills As marketers, we’re confronted with different types of questions, data, and challenges regularly. Whether it’s reacting to a negative PR story, reviewing the performance of a digital marketing campaign, or weighing …..
