Why benchmarking is essential to fill the digital marketing gap In theory, analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful… For example, analytics may tell you? …..
5 problems that block strategic marketing planning and strategic thinking Michael Porter sums up the focus of strategic planning best for me: “The essence of strategy is choosing what NOT to do. Strategy is about making choices, trade-offs; it’s about deliberately …..
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FREE ACCESSWhat are the “must-have” features of your LinkedIn profile LinkedIn has a wealth of features to help businesses as our evolving A-Z of 30 LinkedIn features shows. Using new features on LinkedIn often feels to me like like a finding a new recipe, …..
3 key barriers that need to be overcome to help towards better integration of digital media “Truly Integrated Marketing is the holy grail for the marketeer. ” Colin Green, Marketing Director, Land Rover UK Yesterday I saw a PPC advert for a …..
5 Franchising Q&As with a look at opportunities in Australia Becoming a small business owner has grown into one of the hottest topics in the world business news in the past few years. With an over 90% prosperity in the …..
Is User-generated content in advertising the ultimate in brand advocacy? “So now all we need is a load of people with cameras to tell everyone else how great our product is…” Recently, in the US, Coke launched what’s being hailed …..
Boo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in the last few editions of my book Digital marketing: Strategy, Implementation and Practice – it’s based is based on story of Boo.com failure from …..
What can we learn from these examples of failed digital marketing strategies? There is a tendency for both brands and agencies to accentuate the positive in case studies and write-ups of campaigns and case studies. It’s understandable to take this positive …..
4 online appliance retailers rated for the best overall online experience across 150 mobile and desktop touchpoints on the customer journey Simple Usablity recently reviewed the UX from 4 leading e-commerce sites (Currys, Argos, Appliances Online and Appliances Direct), to …..
