A definition of Marketing Automation in 2014 Have you noticed that there’s a lot more discussion of how marketing automation can be used by businesses in 2014? Many email marketing service providers (ESPs) are repositioning their services as marketing automation platforms …..
Including the 5 reasons your content ISN’T Going Viral… Since its inception, the Internet has opened new doors for growing a business by sharing viral content. Today business owners are naturally still keen that they “go viral” to increase their awareness. Content marketing offers …..
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FREE ACCESS3 techniques to weave content marketing into your storytelling In 1791 a Dublin theatre owner named Thomas Daly bet his friends that he could invent a word that didn’t mean anything in 24 hours. Thinking he was crazy, the friends …..
SMS is not just for promotion. Have you fully considered the possibilities of text marketing to grow your business? What is the Marketing Mix? For those unfamiliar with the 7Ps of the marketing mix, imagine your business represented in the …..
Integrating online marketing into marketing communications is the key to success & longevity The head of the world’s largest PR firm, Edelman, declared recently that the marketing industry has its business backward. That marketing has a “short-term and broken model”. …..
Connecting content on a deeper psychological level The many different types of content marketing give great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained brand storytelling techniques in-depth. In this infographic we gain insights on how people will respond to …..
SmartInsights tool review: Touchstone Rumour has it that the next Indiana Jones film will see our favourite archeologist searching for the greatest undiscovered treasure of modern times: the perfect subject line. In the meantime, we’re left looking for guidance on …..
Or… why we have a love/hate relationship with Rubik’s Cubes? OK, we don’t hate them, in fact we should probably be grateful to this 80s icon since we’ve won a lot of business recently because of it. However, when it comes …..
A review of 7 areas to help focus your LinkedIn strategy for B2B Marketing If your business has been using LinkedIn for a while now, it useful to review how it’s supporting your marketing strategy. Perhaps it has not really done anything for you …..
