Three ways to use marketing analytics to increase sales As there are so many options available when using data analytics, why do some businesses typically rely on one single approach? The analytical tools available for the business leader’s arsenal are …..
6 examples of businesses building new systems to innovate their marketing using digital technology Against the backdrop of CMO’s spending more on technology than CIO’s there has been a lot of debate about where digital strategy should exist within an organisation. …..
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FREE ACCESSWhy and how marketers must respond to the decline in organic reach There are many articles talking about the demise of Facebook, articles like this on Forbes discussing the decline of organic rearch. Other research suggests growth in users is strong, albeit …..
Bringing ideas to life – developing the perfect process for content ideation “Creative thinking inspires ideas. Ideas inspire change.” Barbara Januszkiewicz Ideas are the lifeblood of campaigns and the content strategy to support them. Creating brilliant ideas and developing them …..
5 reasons why your content marketing campaign may fail and ideas to make content more ‘viral’ We know from our research into Managing Content Marketing that one of the main challenges for marketers at the moment is selecting relevant content which will become viral …..
Getting noticed with ‘Three S Timing’ for content marketing campaigns In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person’s time. This can be achieved by developing a range of …..
An introduction to measuring and managing online sentiment Love. Hate. Frustration. Happiness. Security. Excitement. Satisfaction. Desire. Apprehension. Impatience. Just a small selection of common emotions that we feel pretty much every day, as we go about our lives. Many of these emotions are felt and experienced as we interact with …..
Best practices from the 2014 Form Conversion Report It all started with a common question from our customers. ‘How do I increase my conversion rate?’ Marketers know that increasing your conversion rate is one of the simplest ways to impact your bottom …..
Ideas on making your marketing campaigns more effective As the take-up of smartphones continues to grow with 61% of adults now using one – it’s changing the marketing landscape at an incredible rate. Ofcom’s new Communications Market Report offers great …..
