Re-imagining the recruitment process in a digital world Using digital to provide a human touch In relationships between two people, the person instigating the break up may feel they may have little to lose, especially in the early days of …..
Visuals and Videos win if you want more ReTweets We thought this research worth sharing since it’s completed by Twitter’s own data scientist Douglas Mason. It suggests which types of content marketing via Twitter may be more effective. Mason examined millions of …..
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FREE ACCESSHow I boosted my lead generation with visitor tracking software, in conjunction with blogging, pay per click, email and social media outreach. When you’re growing an audience, and converting website visitors into customers, you need a watertight marketing funnel. The sad truth …..
New research shows a significant multiplier effect from combining search and social media advertising This research summarises how some advertisers are making their online media buys more effective by integrating social and search campaigns together. Marin Software surveyed over 200 …..
Introducing the 7 principles of engagement marketing Just a few generations ago, the world of doing business was driven by face-to-face relationships. Many of us have heard stories from grandparents who talked about their butcher or baker as if they …..
The 7 traits of an effective Social Media Marketing Manager The Social Media Marketing Manager role is now an established role in many large businesses. It’s featured as one of the main digital marketing roles in the Smart Insights top 12 digital job …..
The Final day of our Successful Content Marketing Series Successful content marketing is an “always-on campaign” – to do it right, you need to keep up an ongoing flow of content, so you’re always there when a prospect wants to …..
Evolution, not revolution is the pragmatic approach to Digital Transformation Businesses of any scale can generate huge quantities of data from their analytics – most of it with the potential to improve performance. But to realize that potential, to action …..
Understanding the pros and cons of Retina screens in email design Children of the (higher) resolution – Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing …..
