Why is attribution modelling important? Ever since its birth in the mid 1990s, online advertising has been lauded as the most accountable advertising medium ever, but it has taken a while to live up to the promise… The early days …..
Why developing an emotional connection through personal branding is essential for ecommerce On a daily basis, the average consumer will see as many as 5,000 ads. The sheer volume of ads is a large reason why many consumers view companies with …..
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FREE ACCESSEmail marketing best practice – 4 Smart techniques to resend to your non-openers for your email campaigns If at first you don’t succeed – try and try again. It’s a message that’s been drilled into us since childhood, but how well does it …..
5 common failings for a small business Ecommerce store launch Launching an online store usually requires plenty of effort and initial expense. Often small business owners and developers make the same mistakes which arise since the ecommerce development process is not yet effective. Ignoring …..
Analysis of content CTRs shows the impact of video and images BrightEdge has reviewed the types of content that perform best in delivering organic traffic. These charts show the desktop click through rate (CTR) in the search results (SERPs) for different ranking positions compared to …..
… and how to deliver on the potential of your blog The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase …..
Our monthly round-up of the main developments in marketing The main platform developments this month were Twitter Digits and the relaunch of Facebook Atlas which we report on in our Social Media section. We also heard about Google’s reinvention of email …..
Expanding your affiliate program to the US the right way The globalization of e-commerce, coupled with a growing American demand for British goods, has many U.K. retailers eyeing the U.S. market. And with global B2C e-commerce expected to reach $1.5 …..
It looks cool, but how should you use insights from attribution to improve media spend? With the growing maturity in analytics tools and the geniuses at Google and other analytics services working to improve them, it is great to see …..
