New Research – The SimpleUsability Online Experience Index for the top 5 Mobile Phone Companies This post summarises new research from SimpleUsability who reviewed the quality of customer experience delivered by 5 leading mobile networks / telecoms retailers: Three, EE, O2, Virgin …..
7 things marketers need to know about the impact of Google’s latest change on SEO Importance: [rating=5] Recommended link: Google announcement – Helping users find mobile-friendly pages 1. Google will now give more prominence to mobile sites in the search …..
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FREE ACCESSWhich ‘Demandgen’ channels and content marketing techniques are most effective for B2B marketers? Allocating budget and resources to the right channels is always a challenge, even after fully analysing your personas, past campaigns and competitor activity. Properly defining demand generation and …..
Using Google’s ‘Fetch as Google Render” feature to assess mobile SEO suitability 63% of today’s mobile phone users use their cell phone to go online and 34% of mobile phone Internet users only go online with their cell phone rather than any …..
Three steps to organic list growth Often marketers will want to email as many people as possible, as quickly as possible and as cheaply as possible. This is a common mindset which can end in marketers purchasing or renting an …..
Will ‘Facebook at Work’ reduce the power of LinkedIn? Importance: [rating=5] Recommended link: Facebook at Work This is an interesting development, particularly for B2B marketers, but also for all of us who use LinkedIn to progress our careers and seek …..
A 40 point checklist for marketing with Instagram With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram, particular for consumer marketing. If you are a new adopter of Instagram for marketing or …..
7 key email strategy questions every email marketer should be able to answer Company owners and marketing directors won’t want to get into the details of your email marketing like your click-to-open rates or your deliverability. But in my experience, they will often …..
Understanding your social media site integration and improving its impact on your inbound marketing Social media is now a truly established inbound marketing channel, with capacities to re-engage a customer base and influence huge audiences. So much so, that links, buttons …..
