A 10 step online PR process to prepare and initiate the perfect Digital PR campaign The C word, you know the one I’m talking about. It’s the word that can put you in the good books with Google and holds the …..
The monthly Smart Insights round up of the latest developments and advice for marketers There were three major digital marketing platform developments to be aware of in November – these are the changes to the Facebook newsfeed and Twitter tools covered …..
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FREE ACCESSStudies showing how investing in branding can make a difference When you’re running a business, investing in a professional to help you with your branding then it can seem like a costly and unnecessary expense – unless your brand is incredibly outdated a …..
Plus a clever Facebook cover image trick With ever lowering Facebook reach, fan acquisition on Facebook is increasingly less of a desirable goal. Yet I do believe that the platform still has a major role to play for many brands, …..
How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most efficient methods of generating leads. Generally speaking, there are two main categories of lead generation …..
Fewer than half of businesses are responding to Digital Disruption by Digital Transformation Business leaders today know that Digital technology is disruptive, the question is, how do they respond it as part of ‘Digital Transformation’ – as shown in the stages of …..
An introduction to Attribution Modelling In a bid to connect web users with great content (and generally make the world a better place) Google is constantly tweaking its algorithm and filling SEO managers with dread. Updates like Penguin and Panda have …..
Plus techniques that can boost retailer loyalty This new research from Emarsys explores the well-known thinking in marketing that it costs a lot to acquire a new customer, yet many will make a single purchase and not purchase again. A repeat purchase, on …..
Plus three ingredients that you can combine to create a powerful name and strap line The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options …..
