5 things we can learn from the Santa brand Now, if you’re looking for tips on marketing, the big man in red may not be the obvious place to start. But look behind the bushy beard and you’ll see an astute …..
4 types of mobile app metrics that must be reported A mobile app’s raison d’être, just like any other product, is to generate more money for its creator than it costs to build. Use mobile app analytics to evaluate effectiveness of your …..
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FREE ACCESSHow rates differed between US, UK, Spain and Australia over the holiday sales period With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have earned more revenue during the Black Friday …..
8 reasons to use dynamic email personalisation and 18 scenarios for using dynamic content EmailMonks have produced another informative infographic for email marketers looking to improve their use dynamic content. As you will see in the infographic, dynamic, also known as smart …..
Best practice principles and examples showing how testing colour can boost conversion In my previous post exploring research and examples showing the principles of Colour Psychology, I illustrated how colour choices can impact user engagement and conversion. There is so much to …..
What does research show are the emotions that content must create to encouraging sharing? Marketing has forever been about making people aware of one’s brand, as a precursor to making them actually desire it. Since the very concept of branding …..
How to avoid the all-too-common mistakes of using infographics Infographics have been around for centuries. According to the infographic entry on Wikipedia, one of the first IGs was published in Rosa Ursina sive Sol in which infographics were used to …..
8 ways to integrate social media into your email marketing Rather than email becoming obsolete, widespread use of social media updates via email has, in many ways, reinforced how email is an even more powerful marketing channel. I’m sure many …..
A creative subject line choice boosts clicks 228% for Money Dashboard In this example, the email was gave uplift when targeting an inactive list segment and the winning subject line was itself being pitted, in an A/B split test, against …..
