Social Media Marketing campaign successes and failures Every internet savvy person knows the potential of ‘going viral’ with content spread via social media. It’s about resonating your content so that it becomes popular, is shared and showcases your brand’s reputation to …..
Combine your online and offline strategies for an industry-leading brand presence Branding isn’t just about getting your logo seen everywhere. Your brand is your business. Successful branding is about communicating your values and vision to your target markets to attract, …..
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FREE ACCESSHow well do businesses really know their customers? As consumer expectations for relevant content and offers grow as they experience top retailers such as Amazon, companies need to focus even more on customer experience through relevant communications. When completing our Managing Digital …..
Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the omnichannel waters. Some are certainly doing some revolutionary, original campaigns …..
6 issues to consider when reviewing your investment in online display advertising Online media measurement company comScore and WARC have summarised the state of Display advertising in an interesting deck giving 6 key lessons to help maximise the impact of your display advertising, from planning, to …..
Benchmarking digital marketing capabilities for your business or your clients against these success factors The contribution of digital marketing to your bottom line is dependent on whether you have the right capabilities in place, to manage all of the digital …..
Seconds out, Round 1 in a series of 4 bouts! Boomf gets a clear value message. Welcome to Round 1 of Smart Insights’ Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales …..
Ideas on getting more creative in our marketing What makes the difference between a good company, and a great one? Creativity. Fostering a culture of creativity in your business and your life will allow greater innovation, more effective problem solving, and …..
Holiday marketing planning for retailers Marketers, we know the struggle. We know that taking into account the holiday seasons are vital to your retail strategy and it’s not just having an idea of what you will do, it’s having a …..
