5 ways to extend the use of popup technology on your site Using the latest technology to engage visitors to your site is a must. In a recent post on using popups to grow email subscribers, Kath Pay discussed some …..
How the Designer Rebecca Minkoff is using Touch Screens to recreate the Online Shopping Experience Retailers have become creative in their use of digital technology to create an interactive shopping experience, as the trend continues as buyers are showrooming and …..
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FREE ACCESSand if not, why not? There is only ever one pot of money for investments in marketing, so it can seem it is spread more thinly each year as you need to engage customers across more digital touchpoints. Worse still, the size …..
What does the ‘Relevance Score’ actually mean? Importance: [rating=4] (for Facebook advertisers) Recommended link: Facebook for Business Advertising – new ‘Relevance Score’ Facebook have introduced a new metric to help Advertisers refine and optimise their ads. They advise that it’s …..
5 areas to invest in, to improve your online audience engagement Never in the history of marketing have methods changed so rapidly; the fluid nature of the Internet requires constant innovation and flexibility. While 2015 will bring plenty of changes in the …..
A tool for evaluating the customer decision journey Today the consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like ‘a hawk surveying the scene and then swooping when the …..
Get ideas for how you use LinkedIn by checking against these practical tips. If you are new to LinkedIn or looking for some quick reminders to powerful it can be, Hubspot’s infographic provides 33 nuggets to help you become more effective when using LinkedIn More …..
Tools for benchmarking and comparing average media mix or percentage of different traffic sources between websites Naturally all digital marketers want more (quality) traffic. This begs the question where do we find this traffic? What is our optimal mix of …..
Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..
