Understanding the Irish online: the E-Commerce Marketer’s secret weapon Irish online habits have changed a lot in a very short amount of time. In some respects the Irish demographic is very representative of typical EU online behaviour but in others …..
Practical ‘non techy’ steps to optimise your email campaigns for mobile With the increase in consuming content of the move and email marketing being as popular as ever, it’s not even a question to ask if we need to optimise …..
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FREE ACCESSLet’s find out what the experts think… Last year here at Cicada, we worked with a number of new clients who had nice-looking websites produced by designers they know and trust. As we worked with these customers on the ‘discovery …..
The essentials of writing excellent content Are you beginning to wonder about how effective content writing is? Maybe you’ve written some outstanding pieces that received only a lukewarm response. All those long hours of research on problem solving for your niche, then …..
How can Digital Marketers use SEO ranking factors correlations? Love them or loathe them, correlation studies seem to be everywhere when discussing ‘best practices’ in SEO. So we have to ask – ‘how can we use them’ and ‘should we trust …..
Don’t miss out on new email marketing tactics We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design) and Mobile Email. So what’s …..
Why Social CRM could be better than traditional Social Media management? Social media is a big deal for businesses, but that’s not exactly groundbreaking news… Consultants and strategists have been talking about the importance of social presence and social marketing …..
Facebook to remove deactivated accounts from Page Like counts Importance: [rating=2] Recommended link: Facebook blog announcement We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we …..
50% of customer service representatives disagree Customers naturally have high expectations when it comes to customer service and will easily switch brands, so it’s all well and good having a good workflow and technologies but ‘customer service’ is paramount and …..
