Content Marketing is more than just publishing content… When Doug Kessler (Velocity Partners) published his Slideshare ‘Crap: the single biggest threat to b2b content marketing’ it rightly got a lot of attention (one million views and counting). [slideshare id=15931787&doc=velocitycrap-130110064100-phpapp01] I think …..
New DMA research shows the trends in email effectiveness – which these types of emails work for you? We are excited to share the findings from the DMA’s ‘National Client Email Report 2015’ which has just been published. It reinforces the effectiveness of email …..
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FREE ACCESSA summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketing. According to Kath Pay of Cloud.IQ, the benefits of incorporating consumer psychology into your marketing are two- fold: “First, applying the …..
Why is recruitment marketing one of the most creative applications of content marketing? As we claw out of recession, a now-searing job market has been flipped in the pan. Those with experience and marketable skills are finding they now constitute choosers as opposed to …..
Increasing your reach by getting off your B2B blog and writing for others The benefits of business blogging and personal blogging are well-known in terms of improving search visibility, delivering traffic and raising your profile but often it is hard …..
Making the Internet human again By 2020, the amount of digital data detailing just about every aspect of our lives will exceed 40 zettabytes. To put that figure into perspective, 40 zettabytes is 40 trillion gigabytes. (Estimated to be the equivalent …..
An example of the growing importance of online influencer outreach in marketing today Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of …..
New research helps understand consumer attitudes and behaviour by socio-economic personas/categories Do you know to what extent customers are empowered to shop online and if they are ready to engage with you? GfK was commissioned by the UK Department for Business, …..
Our round-up of examples of who is using Twitter’s Periscope video streaming so far Since Twitter launched the Periscope app in March, we’ve been discussing its potential and early use in this discussion on our LinkedIn group. We’re still working it out, so were interested …..
