A report from the 9th International AAAI Conference on Web and Social Media (ICWSM), Oxford, Spring 2015 Over four days in Oxford, the 9th International AAAI Conference on Web and Social Media (ICWSM) took place, at the Mathematical Institute. The event …..
Using customer insight to improve product/market fit? Building a brand from scratch… I have worked on over 20 branding projects – from start-ups to government institutions. And in every case, we needed to know the environment of the brand, the shareholders, the …..
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FREE ACCESSA CapGemini survey of 18,000 consumers shows their preferences for apps, social media and other channels Identifying how consumers interact with both physical and online retailers, their expectations and motivations to buy is important to any business. CapGemini’s survey delves into …..
Separating ROI from data noise Learn what metrics can help you truly understand the value of your spend, and what technologies really deliver on this most important metric. Small-to-medium businesses are investing in their marketing at jaw-dropping new levels. BIA/Kelsey …..
Audience segmentation goes beyond social media with ‘Addressable TV’ Digital channels have perfected the art of user-specific advertising. Facebook shows you ads that are relevant to your interests, and you’ll often visit a website and see an ad for an …..
Developing skills needed for data-driven marketers who can understand and apply metrics and analytics Becoming a data-driven organisation doesn’t just rely on the right technology, structure and processes. The human element is essential, and without the right skills, qualities and …..
It only takes 5 minutes a day on LinkedIn to maximise your presence Whether you’re a new or advanced LinkedIn member, it can be a challenge to make the time to make the most of your account as other priorities arise during …..
A reference for designers and social media managers to check their social presence Prohibition HQ’s cheat sheet can save you valuable time if you are looking to optimise your videos and pictures/headers across your social media platforms and not sure on the …..
The power of branding in the multi-channel retail world Victor Hugo once said that “no army can withstand the strength of an idea whose time has come”. In many ways brands can be equally as powerful, inspiring loyalty, love and …..
