Taking control of your online store to stay competitive By customizing online stores, merchants are getting much more extensive business opportunities. Of course, it’s quite difficult and sometimes rather expensive to customize your own web store, but looking at possible …..
Get those seats filled with these many and varied tips from 10 Email marketing experts Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it …..
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FREE ACCESSThe power of integrated social media for event promotion This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management – 75% of respondents considering it to be an important element …..
The growth of omni-channel marketing will only make personalisation more important It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing …..
The UK has the highest percentage of e-commerce purchases via Smartphone in the EU Smartphones have become a key component of how we browse the web, entertain ourselves and consume media content. 85% of 18-24-year-olds have Smartphone’s, and the rate of …..
AdTech is a trendy industry but not all trends are worth following “Hey look over here…we have what you need” illustrates the two main challenges advertisers face and have always faced. First, how to capture the audience’s attention. Second, once …..
Are the myths about deploying web personalisation tools holding you back? Personalization has been causing major ripples in the digital ocean for many years. Most notably, Amazon pioneered and leveraged the technique in their successful quest for retail domination. Now, they …..
Website visitors do not want obvious personalisation as much as they would like to believe something is personal The chances are you have received an email addressed to “Dear [First Name]” or similar? Email marketers appear to forget to include …..
Mobile payments are a huge opportunity for marketers. Here is why: Mobile payments aren’t just a way to process credit and debit card payments; they can offer an inexpensive means to help you reach a wider customer base, and cultivate …..
